We learned that opthamologists and optometrists like their tools to convey capability, precision, and sophistication.  As a startup, Lumi Thera needed to make a debut in the eye device segment. Our client asked us for a visual style appropriate for the eye doctor's office.  My team looked at the evnviroment [and users] and presented a style that we felt aligned the L300's design language to speak to opthamologists as well patients.  This new language for Lumi Thera created a slight change in traditional opthamology product appearance: we made the patient side more soft, friendly, and inviting.  The doctor side is clean, crisp and tech-forward.